REI CO-OP

PROBLEM

REI is not reaching an Asian American audience due to the fact that it is perceived as an "expert-only" brand, which can be dismaying for beginning adventure enthusiasts.

SOLUTION

REI is the guide that connects everyday adventurers to outdoor experiences.

Print

These Geo-targeted billboards will be placed in target states (CA, NJ, WA, IL, NY, AND NV) in order to reach the audience when they're near popular outdoor activities.

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Jenna Anderson

andersonj8@mymail.vcu.edu

(859) 285-9121