PLAY[BOY]

In the past, Playboy has often been something that was kept hidden; stored under your mattress for no one to find, but we wanted to highlight the inclusive content of the brand so that this once "shameful" magazine can encourage you to play by your own rules.

ADs: Jenna Anderson & Jan Junloy

CW: Yotam Ohayon

Strategist: Zavi Harman

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