Winner, Richmond Ad Show 2019
1 in 4 women experience physical abuse by a partner in their lifetime. Getting help for these women is both difficult, as well as dangerous - and it’s time they did, safely.
PRODUCT INNOVATION - Makeup Wipes
These unique makeup wipes will use moisture activated ink that disappears when the wipe is completely dry. This ensures victim's abusers will not be able to find out that they are seeking help.
This one-off print piece seemingly looks like a normal beauty advertisement. Upon pulling the tab open you can read the actual message underneath.
OOH - Women's Restrooms
OOH - Digital Bus Shelter and Subway Station
Copywriter: Karan Raikar